Google Ads Consultant in Sydney
We run Google Ads for businesses that want senior hands on the account and an honest answer on what's working and why.
15 minutes. No obligation. If we can't help, we'll say so.
Common reasons people call a Google Ads consultant
Tick the ones that sound like you.
How we approach Google Ads management
What the account looks like depends on what you sell and how people buy it. A plumber and an online retailer should not have the same account, so they don't. Our approach typically starts the same way.
Next steps with a Google Ads consultant
A 15 minute chat
Tell us where your ads are at and where you want them to be. We'll be upfront about whether we can help.
We audit your account & data
What's actually happening, what's realistic, and what we'd change.
A plan in plain English
What we'd do, what it costs, what to expect. If you're happy with it, we start.
No obligation. If we can't help, we'll say so.
Google Ads specialist or freelancer vs agency
Specialist / Freelancer
- Who does the work
- The person you spoke to
- What it costs
- Scoped to the goal, not a cut of your spend
- Makes sense when
- You want senior attention without the overhead
Agency
- Who does the work
- Often a junior behind an account manager
- What it costs
- Retainer, often plus a percentage of spend
- Makes sense when
- You need lots of hands across lots of channels
Meet your new Google Ads consultant
Benji Hugh is a performance marketing consultant and the founder of eighteen yards. He has 9+ years in performance marketing across finance, travel, sport, e-commerce, health, property and the trades, and Google Ads is one of the channels he runs himself.
Google Ads consultant FAQs
Plans, builds and runs your Google Ads, and takes responsibility for what it returns. In practice that's the campaign and keyword structure, bidding, ad copy, conversion tracking, ongoing optimisation, and reporting you can actually act on. It's the paid search part of what a performance marketing consultant does.
Usually, once you're spending enough that wasted budget costs more than the fee. Most accounts we take on were losing a meaningful share of spend to fixable mistakes. If you're spending a few thousand a month and can't tell what it's returning, book a 15 minute chat and we'll tell you whether it's worth it.
It depends on your spend, how many campaigns you run, and whether it's a one-off project or ongoing management. We scope around the goal rather than charging a percentage of media spend, so the fee doesn't climb just because your budget does. You'll get a straight answer on the first call, and there's more on how we price performance marketing work if you want it first.
Search can bring leads or sales within days of launching, because you're showing up for people who are already looking. Getting an account to a stable, profitable place usually takes a couple of months of data and tuning.
Yes, and plenty of businesses do. The catch is that Google's defaults are set up to spend your money, not save it, so an account left on autopilot tends to leak. If you'd rather keep it in-house, getting the structure and tracking right first is a sensible middle ground.
No. Google Ads is paid search: you pay for each click and can be live within days. SEO is organic: you earn the ranking over months and don't pay per click. They work best together, because paid search shows you which terms actually convert, and that shapes what SEO goes after. We run both.
For most purposes, yes. PPC is the broader term and AdWords was Google Ads' old name. If you're looking for a PPC or AdWords consultant in Sydney, you're looking for a Google Ads consultant.
We run Google Ads and Meta Ads together
Most of our clients run both. Search catches people who are already looking for you. Meta puts you in front of people who aren't yet. Learn how our consultants run Meta ads.
Let’s talk about your Google Ads
Tell us what you sell, what you’re spending and what you need it to return. We’ll tell you how we’d run it. If we can’t add value, we’ll say so on the call.
Prefer to talk? Call us now