Meta Ads Specialist in Sydney
Facebook and Instagram ads run by a senior specialist. Tracking set up properly, placements chosen on purpose, and results reported in revenue, not reach.
15 minutes. No obligation. If we can't help, we'll say so.
Common reasons people call a Meta Ads specialist
Tick any that sound like you.
How we approach Meta Ads management
Every account is built around what you sell and who buys it, so a café and a B2B software company never end up with the same setup. What doesn't change is where we start.
Next steps with a Meta Ads specialist
A quick call
Tell us what you sell, what you're spending on Meta and what a good month looks like. We'll be honest about whether we can help.
We audit the account, the creative and the tracking
What's actually converting, what the pixel is really seeing, and where the budget is going.
A plan and a price, in plain English
What we'd change first, what it costs, what to expect. If it makes sense to you, we start.
No obligation. If Meta isn't the right channel for you, we'll say so.
Meta Ads specialist or freelancer vs agency
Specialist / Freelancer
- Who does the work
- A senior specialist, start to finish
- What it costs
- A scoped fee, not a percentage of your ad spend
- Makes sense when
- You want someone senior in the account without paying for an office and account managers
Agency
- Who does the work
- Usually a junior, with a senior on the pitch
- What it costs
- A retainer, often plus a cut of spend
- Makes sense when
- You need a full team across many channels and can absorb the overhead
Meet your new Meta Ads specialist
Benji Hugh is a performance marketing consultant and the founder of eighteen yards. Over 9+ years he has run paid social for brands in finance, travel, sport, e-commerce, health, property and the trades, and he runs Meta Ads himself rather than handing it to a junior.
Meta Ads specialist FAQs
Runs your Facebook and Instagram advertising properly. That means setting up the pixel and conversion tracking so the account learns from real customers, building audiences and retargeting that match how people actually buy, choosing placements deliberately, and reporting on what the ads made you rather than how many people saw them. It sits inside the wider work of a performance marketing consultant.
If you're already spending and the reports talk about reach, impressions and engagement more than leads and sales, yes. That pattern usually means the account is optimising for the wrong thing, and a specialist will find it quickly. If you're not spending yet, a short conversation will tell you whether Meta is the right channel for what you sell before you commit a dollar.
We price the work, not your ad spend. A one-off setup or rebuild is a fixed project. Ongoing management is a monthly fee scoped to what the account needs, which for Meta is mostly creative volume and how much testing you want running. Percentage-of-spend pricing rewards spending more, which is the wrong incentive, so we don't use it. There's more on how we price performance marketing work if you want the detail first.
Meta needs a learning period. A new account or a new set of ads usually takes a couple of weeks to settle, and a couple of months of data to reach a stable, profitable place. Anyone promising results in the first week is reading Meta's numbers, not yours.
You can, and the interface makes it feel easy. The trouble is that Meta's defaults are built to spend your budget across every surface it owns. Leave Advantage+ placements on and your ads end up on Threads, Messenger and the Audience Network whether that suits you or not. If you'd rather keep it in-house, having a specialist set the structure, placements and tracking first, then handing it back, is a sensible middle ground.
Yes. Meta owns Facebook and Instagram, so Meta Ads covers both platforms from one account. If you've been searching for a Facebook Ads specialist or an Instagram Ads specialist in Sydney, this is the same thing.
Usually both, once the budget allows. Google catches people who are already searching for what you sell. Meta puts you in front of people who aren't looking yet. Most of our clients run the two together. If search is the gap, start with our Google Ads consultant in Sydney.
Google and Meta work better together
Search catches the people already looking for you. Meta finds the ones who aren't, yet. Most of our clients run both, and we run them as one system with one set of numbers.
Let’s talk about your Meta Ads
Tell us what you sell, what you’re spending on Meta and what you need it to return. We’ll tell you how we’d run it, and if Meta isn’t the right channel for you, we’ll say so.
Prefer to talk? Call us now